Commerce Agents Stop at Cart
Teams Build Own AI Tools
ChatGPT Now 9th in US
Publishers Buy Back Traffic
Commerce Agents Stop at Cart
Teams Build Own AI Tools
ChatGPT Now 9th in US
Publishers Buy Back Traffic
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Marketing teams build their own AI tools, and the hours go uncounted
Two thirds of companies build internal AI marketing tools, and the clean-up costs nearly two hours each time.
September 16, 2026
AI & Technology
ChatGPT is now the 9th most visited US site, and Google still grew 10.72%
ChatGPT reached 1.09bn US visits in July, passing Bing and DuckDuckGo, while Google itself still grew 10.72%.
September 15, 2026
Growth & Strategy
OpenAI and Anthropic cut flagship AI prices by up to 50% in a week
OpenAI and Anthropic slashed flagship AI prices this week, as falling token costs drive higher AI spending, not lower.
September 28, 2026
AI & Technology
Publishers spent $113m buying back search traffic, most of it Forbes
Publishers spent $113m buying back search traffic in July, and Forbes alone accounts for $72.2m of the total.
September 15, 2026
Growth & Strategy
Google tests exact match ads in AI Mode, leaving advertisers no opt-out
Google is testing exact and phrase match ads inside AI Mode, and advertisers have no switch to turn it off.
September 15, 2026
Growth & Strategy
Slack opens code channels to rival AI agents and names marketing next
Slack Code puts AI agents in shared project channels the whole team can see, with marketing named as next.
September 8, 2026
AI & Technology
LinkedIn says its classifiers, not the slop button, drove the 40% fall
LinkedIn says the 40% fall in slop views came from its classifiers, not the million member flags reported.
September 8, 2026
AI & Technology
Top Stories
AI & Technology
ChatGPT opens ad self-serve to Europe as one in seven ads misses its topic
Self-serve ChatGPT ad buying opened across Europe on 31 August, with no published benchmarks for advertisers.
September 7, 2026
AI & Technology
Google auto-expands AI Overviews, pushing organic links below the fold
Google's AI Overviews now open in full on some desktop searches, and Search Console still shows no clicks.
September 7, 2026
AI & Technology
Anthropic cuts Claude's cached-context price 75%, list rates unchanged
Anthropic cut Claude Fable 5.1 cache reads 75% to $0.25 per million tokens, leaving list prices unchanged.
September 7, 2026
AI & Technology
OpenAI aims GPT-6 Astra at CRM admin as its own table shows 41% completion
OpenAI’s GPT-6 Astra is built for CRM and admin work, but its own table shows 41.4% of workflows finished.
September 7, 2026
Events
UNBOUND 2026 centres AI implementation as the circuit shifts from strategy
June 2, 2026
Gartner put marketing's AI readiness on trial — and most leaders failed
May 10, 2026
Forrester's B2B Summit declares traditional go-to-market broken
June 10, 2026
In-person events are B2B's most effective channel — but expectations rise
May 15, 2026
News
AI & Technology
Gemini 3.8 Flash reaches AI Mode as Google's model swaps outpace testing
Google's AI Mode switched to Gemini 3.8 Flash on 2 September, the third Flash model to run Search in six weeks.
September 7, 2026
Growth & Strategy
IAB splits AI visibility data into two grades as tools still cannot show sales
AI visibility data now splits into directional and decision-grade tiers, and only one should ever move a budget.
September 4, 2026
AI & Technology
AI agents burn five times more tokens than humans, but 85% of it is cached
Cached prompts make up most of the agent token burn, and they bill at about a tenth of standard input rates.
September 4, 2026
Most read
1
Community-led growth lifts retention — but most B2B teams build it wrong
2
Martech flatlines at 15,505 tools as the market enters a ‘Darwin phase’
3
Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price
4
Revenue operations: the operating model that makes pipeline metrics stick
5
B2B marketers use AI to move faster — and slow down where it can't help
Spotlight
AI & Technology
OpenAI recommendations: 1.9% of claims wrong, 11% of businesses affected
An Empirank audit found 11% of the businesses OpenAI recommended carried a claim the evidence contradicted.
September 4, 2026
FTC now charges the firms that write the AI claim, not just the seller
Seven of the FTC's last eight AI-washing cases targeted B2B claims, and the deck writers were charged too.
August 25, 2026
AI & Technology
Publishers pull book deals over unverifiable authorship, not detected AI
Publishers are pulling book deals over unverifiable authorship, leaving commissioned content without a standard.
August 25, 2026
AI & Technology
Slack tells teams to treat private channels as an AI agent blind spot
Slack’s chief product officer says a private channel is a blind spot for every AI agent reading a workspace.
August 25, 2026
AI & Technology
